Brand & Messaging
Voice, positioning and the words a company lives by — from tagline to tone-of-voice guide.
Communications Specialist · Open to new roles
I help brands find their voice — and use it well.
Communications specialist with a decade of turning tangled ideas into stories people actually remember. I work across brand, press, and content — equally at home writing a launch narrative and calming a Friday-afternoon crisis.
Hi, I'm Clara 👋
CB
10+ years telling stories
Trusted by teams at
Nordisk FilmTrustpilotØrstedToo Good To GoCarlsbergLego FoundationPolitikenReshapeNordisk FilmTrustpilotØrstedToo Good To GoCarlsbergLego FoundationPolitikenReshape
What I do
Communication, end to end
From the first brief to the final headline — the full toolkit for building a brand people believe in.
PR & Media Relations
Building trust with journalists, landing coverage, and steering the story when it matters most.
Content Strategy
Editorial planning that ties every article, email and post back to what the business needs.
Social & Community
Channels people want to follow — playful, on-brand, and consistent across every platform.
Internal Comms
Keeping teams aligned and human through change, growth and the occasional reorg.
Copywriting
Clear, warm, unmistakably-you writing — landing pages, campaigns, scripts and speeches.
Selected work
A few things I'm proud of
Campaigns, launches and the occasional rebrand — with the results that came out the other side.
3× earned reach
Too Good To Go2023
Rescue the Food
A Nordic-wide anti-waste campaign that turned surplus food into a national conversation — 40+ pieces of coverage and a waitlist of retail partners.
PRCampaignBrand
Tier-1 pickup in 6 markets
Trustpilot2020
The Trust Report
Built an annual data-led story about online trust — from raw survey data to a launch narrative that landed in the FT, Politiken and beyond.
Data storyMediaContent
"Clara has the rare gift of making complicated things sound simple — and making people care. She lifted the whole team's writing with her."
"Calm in a crisis, sharp on strategy, and genuinely fun to work with. Journalists trust her, which is worth more than any press release."
Experience
Where I've been
2021 — Present
Senior Communications Manager · Too Good To Go
Lead external comms for the Nordics. Grew earned media reach 3× in two years and built the press playbook now used across nine markets.
PRBrandTeam lead
2018 — 2021
Communications Manager · Trustpilot
Owned product and corporate storytelling through hypergrowth and IPO prep. Turned dense trust-and-safety topics into stories people wanted to read.
Corporate commsContentMedia
2015 — 2018
Content & PR Coordinator · Nordisk Film
Ran campaign comms for theatrical releases — press screenings, talent interviews, and social moments that traveled well beyond the premiere.
CampaignsSocialEvents
Let's talk
Got a story that needs telling?
Whether you're hiring, collaborating, or just want to trade newsletter recommendations — I'd love to hear from you.